and as his royal highnesss (that’s me) read his copy of the lectures notes on PR audiences by Dr. Perry, he came across the Value and Lifestyles Survey. and so, being curious, he decided to have an attempt. how knows, it might just reveal to him of his consumer pattern…


and so, he took the survey. here, take it too!

the results were as followed..

and his royal highness is a…


Your primary VALS type is Experiencer, and your secondary type is Innovator.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

hmmm…. let’s see…


Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a com

paratively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having “cool” stuff.

and wow… no wonder he wants to have a cool car which does not necccessary have to run fast. after all, a mad dasher car would have a chance to roam free in the singapore roads… there’s just too many darn traffic lights… and far

too many traffic polices just waiting to nab someone (that’s probably the ONLY exercises they do… lol…)

Innovators (formerly Actualizers)

Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect

cultivated tastes for upscale, niche products and services.

Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

INNOVATORS… we lead the world’s. and that means early adopters of most technology and eager receipents of modern ideas. wow…

for more readups, click here on the different types of trends.

here’s a sample:

VALS chart


and yes… his royal highness has taste =) good taste.

and that’s that!


wanna know your VALS too? why wait? take it too!

here’s the link. CLICK IT TO DO THE VALS!!!